Following my attendance of LavaCon 2019 – which focused on creating unified content experiences for employees and consumers on an organizational level – I provided an extensive deck detailing key takeaways for the firm’s marketing department to consider.
To view the full deck as a PDF, click here.
Working in concert with Human Resources, I developed new copy and an updated design of the firm’s Indeed page, resulting in increased page views and applications.
To view the entire page, click here. You can view a snippet below from Wilshire Law Firm’s About section on Indeed.
After gaining full control of the firm’s paid social media accounts in January of 2020, I was able to enact lead generation targeting updates that resulted in substantial CPA improvements.
Primarily utilizing Facebook and Instagram, I handled annual budgets in excess of $1,500,000 for lead generation campaigns. By focusing our imagery and messaging on consumers and their needs, I was able to reduce our CPA by more than 20%.
I both assisted with and at times exclusively handled the copywriting, planning, and posting of organic social media posts on Facebook, Instagram, Twitter, and LinkedIn.
I primarily utilized Hootsuite to manage the firm’s social media pages, including (at times) community management duties.
From attorney biographies to practice area pages and blog posts, I handled a diverse range of high-level copywriting tasks for Wilshire Law Firm, including copy for the firm’s paid social media ads.
Click on the following links to view work sample PDFs:
Serving as the firm’s only writer, I handled all press duties for the firm. This involved working in concert with the firm’s founder and other partners to correctly present the firm’s brand and positioning.
You can head to Wilshire Law Firm’s press page to view more press releases by clicking here.
As part of the firm’s adoption of Salesforce Marketing Cloud, I worked closely with the Leads team to develop an improved drip email campaign for personal injury, employment law, and data breach leads.
Working closely with our graphic design team I created the first brand standards and creative brief template for the firm. Below you can find a sample of the brand standards.
