Following my attendance of LavaCon 2019 – which focused on creating unified content experiences for employees and consumers on an organizational level – I provided an extensive deck detailing key takeaways for the firm’s marketing department to consider.
Primarily utilizing Facebook and Instagram, I handled annual budgets in excess of $1,500,000 for lead generation campaigns. By focusing our imagery and messaging on consumers and their needs, I was able to reduce our CPA by more than 20%.
Serving as the firm’s only writer, I handled all press duties for the firm. This involved working in concert with the firm’s founder and other partners to correctly present the firm’s brand and positioning.
You can head to Wilshire Law Firm’s press page to view more press releases by clicking here.
As part of the firm’s adoption of Salesforce Marketing Cloud, I worked closely with the Leads team to develop an improved drip email campaign for personal injury, employment law, and data breach leads.